SØ, the prodigious artist-producer hailing from the outskirts of Philadelphia, and his collaborative partner Typical DiV, make a bold statement with their latest single “Let It Run.” Released under the Middle of Made / Icy Fret Productions label, the track pays a nostalgic tribute to the underground boom-bap era of the 90s, seamlessly infusing it with a contemporary mix and vibe.

About the Track

“Let It Run” stands as the duo’s fifth collaborative effort, embodying a reverence for the boom-bap anthems that once thrived in the underground scene. However, with a modern sonic treatment, the track takes on a fresh resonance. Typical DiV takes center stage, showcasing his lyrical finesse and flow. He delves into the hurdles he’s overcome since day one, expressing amazement at the distance he’s traveled.

Artist Profiles

SØ: A force to be reckoned with in the production realm, SØ commenced his journey in 2015 when he joined forces with collaborator Matthew Feldman, forming the dynamic duo Hypothetical. Born Sean Michael O’Neil, he transitioned from the outskirts of Philadelphia to make his mark in Atlanta, GA. Noteworthy achievements include a placement on Metro Boomin’s “Not All Heroes Wear Capes” album, where he contributed guitar work on “No More,” featuring Travis Scott, 21 Savage, and Kodak Black. In 2022, SØ sets out to establish his unique sound, releasing collaborative tracks as an artist-producer, featuring some of the most promising emerging voices.

Typical DiV: The vibrant voice complementing SØ’s production prowess, Typical DiV brings a distinctive flair to the duo’s dynamic. Together, they craft music that encapsulates the spirit of the golden age of hip-hop while infusing it with a contemporary edge. Typical DiV’s intricate lyricism and impeccable flow serve as the perfect counterpoint to SØ’s beat-making prowess.