On September 19, 2024, JUMA MUSIC and JPRiZM unveiled their latest music video and cover art for the original single “Never Enough,” recorded in Boston, Massachusetts. This track brilliantly combines JUMA MUSIC’s sharp lyricism with JPRiZM’s intricate production, exploring the societal effects of social media on relationships, identity, and mental health. “Never Enough” resonates deeply in today’s digital age, sparking essential conversations while captivating listeners with its engaging narrative and infectious rhythm.
Originally part of a 2019 compilation album, “Never Enough” is a timeless anthem addressing today’s pressing issues. With social media likes and attention becoming more significant than real-world relationships, the song uses humor to highlight the absurdity of this phenomenon. The music video features JUMA MUSIC attempting to win over his love interest in picturesque locations, including Paris and a safari, only to be continually distracted by her obsession with her smartphone.
JUMA MUSIC’s lyrics poignantly capture the frustration of feeling that no matter what efforts are made, it’s “never enough” in the realm of social media validation. JPRiZM’s infectious hook emphasizes the song’s message: “Live for love, not for likes.”
“Never Enough tackles the tension between relationships and social media head-on, something I can personally relate to.” – JUMA MUSIC
Background on JUMA MUSIC x JPRiZM
JUMA MUSIC, originally from Boston and now residing in Toronto, teamed up with Boston-based JPRiZM through their mutual love for music and similar perspectives on life. The duo previously collaborated on a project called Boston Rise, which earned them a charitable grant aimed at providing music education to youth, further emphasizing their commitment to community engagement through the arts.
“Live for love, not for likes. Reduce screen time, increase people time.” – JPRiZM
Watch the Music Video
The official music video for “Never Enough” is now available on major streaming platforms, including YouTube, Spotify, and Apple Music. This captivating visual piece not only showcases their dynamic musical synergy but also reinforces the message about the importance of real human connections in a world dominated by social media.
