In a world constantly seeking the next big thing, The Beat Generation’s new single “Incognito” offers a refreshing retreat into the timeless sounds of alternative hip-hop, alternative rock, and pop rap. Released on May 23, 2024, this track captures a unique blend of genres, creating an eclectic mix that is both chill and uplifting.

The Beat Generation, led by the seasoned musician and artist Lawrence White, brings a wealth of experience and a touch of nostalgia to their music. White, who performed and worked in NYC from the 1970s through 2002, has joined forces with the talented guitarist, writer, and arranger Miklos Frirsz. Frirsz, also renowned as a world-class luthier, adds a distinct flair to their collaborative efforts. Together, they have gathered a group of high-energy heritage rockers to craft and perform original music that echoes their rich histories in the music industry and life.

“Incognito” is a testament to the band’s ability to fuse their varied influences into a cohesive and captivating sound. The track opens with a smooth, laid-back beat that seamlessly transitions into an uplifting chorus. The lyrics, penned by White, are reflective and thought-provoking, encapsulating the band’s journey and the lessons learned along the way.