Lauren LaVera tells us about what every Halloween party needs.
BACARDÍ & UPROXX’s ‘Good Spirits’ Kicks Off With ‘Terrifier’ Scream Queen Lauren LaVera
HOT TAKE 🧇🔥
BACARDÍ and UPROXX are bringing horror star Lauren LaVera into the Halloween conversation with cocktails, spooky traditions, and party vibes. Smart marketing. But here’s the real question: When brands tap into culture, are they building community or just borrowing its flavor?
Big brands know how to turn a moment into a campaign. But the independent artists, DJs, chefs, creatives, and local tastemakers who keep culture moving deserve more than a seat in somebody else’s marketing strategy.
Put independent talent behind the bar. Give local DJs the aux. Pay the creatives. Put emerging artists in front of new audiences. Let the community share in the opportunity, not just the spotlight.
Because culture isn’t a seasonal promotion. It’s people, creativity, and connection happening long before the cameras show up.
The Folded Waffle take? If you’re going to celebrate the culture, invest in the people keeping it alive.
Beats. Flavor. Connection. 🧇
#FoldedWaffle #HotTake #HipHopCulture #IndependentArtists #CreativeCommunity #BrandCulture
