Rap Olympus Media was established in 2020 by creator and curator Jason Soto. The platform was built as a dedicated pillar for the independent Hip-Hop community, with a singular mission: to uplift the culture and bring visibility to the talent shaping the soundscape. What began as a passion project has evolved into a trusted resource that provides tailored services for emerging creatives, including brief write-ups, full-length articles, and both written and video interviews. Extending its reach, the platform also launched Rap Olympus Radio, a two-hour bi-weekly online show showcasing new music from indie rappers globally.
The Hip-Hop industry operates with an invisible mechanism of control, where funding, access, and attention are often reserved for those who fit a narrow commercial template. This is the issue of artistic gatekeeping in the industry that Rap Olympus Media was built to dismantle. With a culturally observant eye, Jason Soto recognized the wealth of talent being overlooked because it failed to conform to mainstream metrics.
The existence of a platform built by and for the underground, such as Rap Olympus Media, defines the narrative “gem” of the responsibility of curation and advocacy. In the current environment, it is not enough for an artist to simply express themselves; a dedicated infrastructure must exist to ensure that expression reaches its audience. Rap Olympus Media assumes this critical responsibility, turning the curation of talent into an act of cultural advocacy.
The platform is a passionate, necessary counter-narrative to the idea that independent means isolated. It centralizes talent, provides professional resources, and—through Rap Olympus Radio—ensures that the soundscape is actively heard and documented. Rap Olympus Media is more than just a media outlet; it’s an intellectual and communal clearinghouse, proving that a true independent movement thrives when its participants commit to uplifting the whole.
Interested in being featured?
Visit their service page or contact Jason Soto directly on Instagram.
📝 Rap Olympus Media
🔊 Rap Olympus Radio
https://global2.citrus3.com:2020/public/rapolympusradio
🖥️ Instagram
https://www.instagram.com/rap_olympus_media
