Time Stamps ⏰
0:44 Jas Leverette’s Introduction
9:58 How Cali K9 Started
13:53 Pricing Model & Training Packages
15:31 Inside a Cali K9 Training Session
18:51 Building Culture, Discipline & Trust
22:52 The Steph Curry Effect & Celebrity Clients
26:36 Working with Celebrities & Setting Boundaries
29:54 How the Netflix Show Came Together
31:10 Relationship with Cesar Millan
32:29 Netflix Production, Marketing & Brand Growth
35:01 Becoming a Businessman & Learning on the Fly
37:30 Digital Dog Training via Zoom
38:45 Why Sales Funnels Matter
41:09 Scaling the Business & Future Products
43:19 Multiple Income Streams & Mentorship
44:44 Expanding to New York & the Northeast
46:22 Transitioning into Real Estate Development
47:54 Spotting the Next Big Opportunity
49:17 How to Run Ads That Convert
51:21 The Future of Cali K9 & The App
In this episode of Earn Your Leisure, we sit down with Jas Leverette, founder of Cali K9, to break down how he turned dog training into a scalable business and global brand.
Jas shares the origin story behind Cali K9, how committing just one hour a day to social media changed everything, and the early moves that built his credibility. He explains his pricing model, why he trains dogs using German commands, and how working with Steph Curry elevated his company.
We also dive into landing a Netflix show, building multiple income streams, expanding into digital training, why fame doesn’t pay without a funnel, and the biggest mistakes small business owners and dog owners make.
A real blueprint on branding, scalability, and turning skill into enterprise.
Invest Fest Tickets: investfest.com
Red Panda: Ianinvest.com
EYL University: https://eyluniversity.com/
#EarnYourLeisure #CaliK9 #JasLeverette #Entrepreneurship #DogTraining #BusinessGrowth #SocialMediaMarketing #Netflix #SmallBusiness
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