Music independent artist Dada P, born in Ozark, the United States is cutting his own track with a self-released single Go N Get Da Muney. Fluently mixing trap hip-hop and retro soul tones, the song gives off the aura of ambition without being arrogant, its vision of success is rather quiet and confident yet fierce, formed amid grit and resilience combined with entrepreneurship spirit.
A musician as well as the creator of the Memphis Grizzy Fitted (MGF), clothing brand, Dada P can be seen as an epitome of the modern indie hustler, a person who literally and figuratively wears many hats. His web site does not simply sell music, the site is an online storefront where visuality and audio come together. However, the merch and metrics are just part of the story: it is also a tale of how to succeed in the face of the system, which many Black creatives know all too well, as they exist on the margins of the music industry.
Go N Get Da Muney starts off on a mellow but inspirational feeling of dusty-soul sample that seems to have been taken off an abandoned crate. Dada P does not spit in rage, he flows, and his words are more reminiscent of the aware one who has more printings in the T-shirt bag than time chasing algorithms. the beat never overpower – rather helps. The songs are not about the show but on the basics; hard work, property ownership and purposefulness.
It is not music which only got done with streaming platforms but people who are making something. No glamorous feature or label marketing hype attached to it. And that is it. Blue collar RnB of the era, where algorithms, playlists, or draining social media streams have pushed independent artists to the sidelines, Dada P keeps it real. The relaxed tempo of the song is a reminder of the time one has to invest in order to flourish externally. There is a feeling that it is not a dash but a rather peaceful long-time marathon that Dada P is in.
