Louie Sincere makes his return with “86 That,” a track that holds nothing back in its critique of the inauthenticity and phoniness that’s slowly creeping into the culture. The Massachusetts-based emcee, known for his bi-lingual flow and gritty delivery, delivers hard-hitting bars over a moody yet heavy beat, produced by Dan Murphy from Australia. It’s a sharp reflection on the fake nature of today’s world, with Louie’s direct, no-nonsense style taking center stage. The production complements his words perfectly, creating a sound that’s somber, yet undeniably impactful.

This single marks the first release off Louie Sincere’s upcoming album Sincero, set to drop on January 28, 2025, via HiSpeed Network. Louie explains that the new project is more worldly and versatile compared to his previous work, Gatillo, which leaned heavily on darker, street-themed tones. Sincero promises a range of sounds, including the proud Puerto Rican anthem “Cien Por Ciento,” produced by Ditty Broker, which brings the energy of basement celebrations to life. With contributions from respected names like Killy Shoot, General BackPain, and Thirstin Howl, this album is shaping up to be a true showcase of Louie’s growth and range as an artist.

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