Welcome back to another clip of EYL, where we dive deep into the business minds of the industry’s top creators. In this clip, hosts Troy Millings, and Rashad Bilal explore the dynamic and rapidly growing world of WTF Media Studios. Join us as Weezy and Alexx Media share their journey from starting out to scaling their business to new heights.
Weezy kicks off the conversation by discussing how they managed to break into major corporations like Lululemon and Bank of America through word-of-mouth and client relationships. Strategizing on ways to build a robust network of corporate clients, they navigated the complexities of production and consulting within large companies and spoke about the impact of attending events like AfroTech.
Troy and Alexx discuss the potential and challenges of creating their own network of shows. Weezy and Alexx explain why they decided against it due to the immense responsibility it would entail, given their existing commitments and the high demands of managing talent, sponsors, and advertisers. Both admit that their current workload—producing several shows while managing WTF Media Studio’s growth—limits their capacity to take on additional projects.
Weezy reflects on the significant mentorship from Kenya, who emphasized the long-term benefits of producing rather than starring in content. This piece of advice shifted their mindset towards focusing more on behind-the-scenes work, something Alexx has embraced by producing multiple shows while maintaining high-quality standards.
The episode also explores Weezy’s internal conflict with balancing her on-camera persona and the business side of production. She candidly discusses the fear of becoming obsolete in front of the camera and the challenges of transitioning fully into a production role.
The conversation hits a financial note when Weezy reveals WTF Media Studios’ impressive revenue growth, doubling each year and hitting $1.2 million in 2023. They delve into the mechanics behind this growth, differentiating it from the podcasting revenue from their other venture, Horrible Decisions.
Weezy sheds light on the diverse revenue streams for WTF Media Studios, highlighting the importance of identifying where they make the most money and when. They note that mobile shoots and large-scale series productions bring in the highest revenue, with weekday slots being the busiest for bookings. They also discuss partnerships with companies like Dear Media and Spotify, which have necessitated flexible booking arrangements to accommodate high-profile clients.
Finally, the hosts touch on the strategic plans for scaling the business, effectively managing clients’ expectations, and the importance of investment in data and analysis to understand their market better. Weezy shares how they negotiate with large corporations for bulk bookings, bringing in extra capital to reinvest in the business, which has allowed them to continue their upward trajectory.
In this insightful episode, learn valuable business lessons directly from the success of WTF Media Studios and understand the intricate balance of being both the talent and the producer in today’s fast-paced media environment.
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