In an era when the world seems especially tense and sympathy sometimes seems in short demand, French musician Kindness Inc. offers a much-needed reminder with his newest song, “Give Kindness.” Originating out of Nantes, this song is a passionate plea to have compassion and it combines funk-inspired grooves and boom bap beats with incisive political statements.
The song is a vibe as much as it is a message. constructed on the basis of slick basslines and old-school keys, “Give Kindness” revives the golden era of hip-hop without feeling nostalgic. Kindness Inc. provides direct, yet poetic verses over this dense, analog backdrop and addresses the topics of division in society and the systematic injustice in addition to the day-to-day decisions that may either harm or regenerate. The chorus drags: You may fight, or you may be kind.
It is an outstanding entry in the new breed of politically aware hip-hop that puts as much stock in soul as content. Listeners seeking music with heart and purpose will find much to love here as will fans of The Roots, Common or Anderson.Paak.
The song “Give Kindness” is not just a song, but it is a movement covered by a melody. Put it in your playlists and reflect on the message in the music: change starts with compassion.
Connect for more:
https://soundcloud.com/kindnessinc
