TIMESTAMPS:
00:00 Wellness Starts Within
02:01 Campus Soap Origin Story
03:48 Learning to Make Soap
04:37 Trust and Word of Mouth
06:11 Pricing and Early Mistakes
07:24 From Side Hustle to LLC
09:56 COVID Demand Explosion
13:53 Logistics Systems and 3PL
16:41 Standing Out in a Crowded Market
19:07 Delegation and Leadership Growth
21:12 Warehouse Expansion Strategy
24:33 Product Line and Viral TikToks
26:58 pH Balance Education
31:12 Building Community on Social Media
32:45 Anonymous Question Box
33:00 Wild Student Questions
34:17 No Shame In DMs
34:42 TikTok Shop Breakdown
35:18 Hooks And Affiliates
37:18 TikTok Live Selling
39:08 Poor Minds Partnership
41:33 Building Salt Baes Community
43:42 BV Explained And Stigma
45:20 Education Over Shame
46:20 Home Remedies Talk
47:31 Roots And Longevity
48:20 Investors And Scaling Up
50:08 Where Customers Buy
52:27 Pop Ups And Invest Fest
56:34 Motherhood And Harmony
59:22 Final Plugs And Goodbye
Rashad Bilal:
How do you turn a $67 investment into an 8-figure business? In this episode of Earn Your Leisure, we sit down with Jhalesa Seymour, founder and CEO of Salt.XO, to discuss how she built one of the fastest-growing feminine hygiene brands by solving a real problem, listening to customers, and creating a powerful community around her products.
Jhalesa shares the strategies that helped Salt.XO scale—from leveraging TikTok Shop and mastering logistics to pricing products correctly, expanding into retail, building partnerships, and managing rapid growth. She also opens up about turning a side hustle into a full-time business, taking control of her own warehouse, and balancing entrepreneurship with motherhood.
Beyond business, we have an important conversation about women’s health, pH balance, BV, and why these topics deserve more attention. Whether you’re an entrepreneur, e-commerce founder, or someone looking to build a brand from the ground up, this episode is packed with valuable lessons you won’t want to miss.
#EarnYourLeisure #SaltXO #JhalesaSeymour #Entrepreneurship #Ecommerce #TikTokShop #Business #SmallBusiness #Startup #WomenInBusiness #BrandBuilding #Marketing #BusinessGrowth #FounderStory #FinancialLiteracy
Call to action word – salt
Michael MacDonald:
Yes Warren buffet video
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