The independent life in music is often characterised as the frenetic race, but “Umada” shows that creative freedom comes from the work of the craft. Great Adamz and Manuel Riva have crafted an album that defies the importance of major label conventions to instead produce something ritualistic and intimate. This is not just a collaboration but a message about how musicians can operate in the industry independently by excelling in their particular niche.

The song is energetic and visceral, reflecting the survival the duo has had to face in an industry that can often wipe out acts with unique sounds. Adamz’ vocal delivery is haunting yet earthly, reflecting an ability that is only developed through years of honed practice. The organic nature of Afro House and cinematic qualities of European dance meld to produce a sound that is a fusion of two cultures, yet true to itself.

There is a spiritual urgency to “Umada” that speaks to the plight of the modern day artist. At times, the music industry will dictate what kind of sound you should produce, but Adamz and Riva choose to go “centric” and “ritualistic”. This decision is a reminder to leaders that freedom is not without structure, but with it. Adamz and Riva’s careful approach to production and composition enables the music to feel spontaneous and organic.

In the end, “Umada” reminds us that the best way to be heard is to stop following the crowd and to create your own. Adamz is rising by staying true to his Warri roots and investing in the UK and European markets. This album is for the road trips, the late-night drives and the times you learn that success is not measured by the record deal, but by the quality of the music.

Ou bat tanbou epi ou danse ankò.