It has always been about control in the music industry. A&Rs, major labels, and gatekeepers have had the keys to the kingdom of being a star and what a star ought to be. However, what occurs when the artist is a cat that wears some sunglasses and is constructed by AI? The new single by RAYmi by the Pool, RAYmiverse, is a confrontational, direct attack against that whole system. The case study of this project is interesting because it is a definitive study of independent hustle against the major label constraints, and it proves that the most original and powerful voices in music may not be even human.

The very fact that RAYmi by the Pool is a satire on the music industry itself. Raymi is an artificial intelligence-created personality in a world where artists are mass-produced and bottled, who does not attempt to be someone or something they are not. He is reversing the order of AI and creativity debate by stating that this technology is not meant to substitute soul, but a new creative instrument in a new form of expression. It is at this point that the role of expression comes about. Raymi, as an AI artist, does not suffer the same commercial burden and inner insecurities that human creators face all the time. He is able to be a pioneer in the field of art, to take risks without being afraid of losing.