The Snowgoons are veterans of the underground, known for bridging the gap between European production and the heart of New York’s lyrical tradition. For their latest video, “Let It Be Known,” they have recruited two titans of the 90s era: PMD of the legendary EPMD and Fredro Starr of ONYX. This single serves as a final preview before the highly anticipated release of their upcoming album, Black Snow 3, which is slated to arrive in early 2026.
Hip-hop history is frequently treated like a static museum piece by the mainstream, but “Let It Be Known” proves that the culture is a living, breathing movement. This track acts as an investigative look into why the 90s era remains a dominant force in the art form. By bringing together PMD and Fredro Starr, the Snowgoons are not just looking backward; they are documenting the power of perseverance in overlooked spaces. These artists have remained active and vital in the underground for decades, even when the broader industry shifted its focus elsewhere.
This collaboration is an engaged response to the ongoing issue of Black and Brown erasure in mainstream trends. Too often, contemporary pop culture adopts the aesthetics and slang of 90s hip-hop while stripping away the history and the people who actually built it. By centering Fredro Starr and PMD, the Snowgoons remind us that the originators are still here, and their contributions cannot be easily replaced or commodified without their presence. It is a necessary reclamation of space in an industry that often tries to move on from its foundations too quickly.
The lyrical weight of the track is heavy with sharp flows and clever wordplay that operate on a higher level. These are not just verses; they are a masterclass in how to maintain a message without sacrificing the technical skill of the craft. The inclusion of DJ Tone Spliff provides a vital element to the piece, showcasing exceptional skills on the turntables that emphasize the physical, hands-on nature of the music. It is a tactile reminder of the discipline required to keep this culture alive.
As we look toward Black Snow 3, there is a clear sense of purpose behind this project. It isn’t enough to simply release music; these artists are using their platform to ensure the narrative of the 90s remains a relevant part of the modern conversation. They are highlighting a blueprint of endurance that younger artists can follow—showing that staying true to a vision in the face of shifting trends is the only way to build something that lasts. The message here is powerful, serving as a reminder that the giants of the past are still walking among us.
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